Oct. 18, 2024, 9:17 a.m.

Our new typeface Plumbago 🌸 is now available, after Brand New debut

Excited to announce Plumbago's debut and adventures at the Brand New Conference and Letrástica!

News from XYZ Type

Animated specimen of Plumbago

Plumbago debuts

Our new typeface Plumbago prioritizes graphic form over typographic convention, with organic octagonal shapes fitted to a monospaced grid. It’s a funky composition: within its rigid measured beat, each character has its own dynamic movement, with ovoid curves butting up against straight boundaries.
To celebrate Plumbago’s debut at Brand New Conference, we’ve released the typeface for early access. We’ve already added two more widths and a lowercase, and we’re planning to expand the family more soon.
▶ Try & buy Plumbago

Scenes from the Brand New Conference in Salt Lake City

Brand New Conference

Last week, in Salt Lake City, Jesse loved seeing Armin and Bryony’s fantastic use of Plumbago at the conference they commissioned it for, Brand New. Along with meeting great people and hearing some inspiring talks, it was exciting to spot the Casey’s logotype in the gallery and to see Adrian Orozco‘s tattoo of the conference logo.
▶ Read about our custom typeface for BNC

Jesse and Zrinka working
Jesse and Zrinka in Guadalajara

At Letrástica Festival next week

Jesse traveled on to Guadalajara for the opportunity to work in person with Zrinka during the week before attending the Letrástica Festival, which she and Gen Ramírez organize together. If you’ll be there, be sure to say hi!
▶ Learn more about Letrástica

You just read issue #25 of News from XYZ Type. You can also browse the full archives of this newsletter.

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