Thinking outside the cereal box

We’ve carried the heritage of the iconic Kellogg’s logo into a full-blown custom typeface for WK Kellogg Co. Under the guidance of their in-house team and leading critical issues firm Brunswick, we collaborated with Plau to create a proprietary typeface that draws upon the deep history of a celebrated brand.
▶ Read the entire case study

New paint and rewiring at xyztype.com

We’ve tightened up our website thanks to the skillful development by our long-time collaborator GrayBits and a fresh design perspective from our new friend Vance Wellenstein. Our redesigned landing page provides a warm welcome, and the restructured checkout makes getting your hands on our fonts easier. Can you spot what else changed?
▶ See the updated xyztype.com

Unhiding our process

In our new email list Background Layer, we’ll share an informal behind-the-scenes look at XYZ about twice a month—what we’re up to and what we’re into. Sign up now to catch the first edition next week.
▶ Subscribe to Background Layer

More soon

We usually don’t send many emails, but watch for some long-awaited news next month. (No, we are not selling to Monotype!)

—Ben & Jesse